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I currently work as an SEO Specialist at John Morris Group, optimizing website performance, conducting keyword research, and implementing strategies to improve search rankings. Previously, I was a Senior Executive at Layup, a subsidiary of Creative Software, where I focused on customer satisfaction, feature development, and marketing. At Layup, I helped increase social media engagement by 20% and grew TikTok to 60,000+ followers, boosting customer engagement and sales through targeted marketing and SEO.
I hold an MBA from ANC (University of West London) and a bachelor's in Business Information Systems from IIT (University of Westminster). During my academic years, I was recognized at an IEEE conference for my final year project, served as Assistant Sports Director for the Student’s Union, and contributed to the Rotaract Club. A former student of S. Thomas' College, Mount Lavinia, where I excelled in sports and extracurricular activities.
I was part of the team that became co-champions at the FIT SIXES cricket tournament 2022 and have actively participated in the Red Bull cricket tournament at IIT. I’ve also been awarded in swimming and go-karting.
With over 5 years of work experience across various fields, I am the ideal hire for any full-fledged project. I bring a wealth of expertise and versatility, capable of taking on any challenge and delivering exceptional results to meet your needs.
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Senior Executive - Customer Success & Marketing
(2017 - 2024)
Managed key accounts like HNB and Cinnamon, ensuring customer satisfaction. Boosted social media engagement, growing TikTok to 60K+ likes. Led SEO strategies, increasing organic traffic by 40%. Redesigned the website for improved user experience and search rankings.
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Chief Marketing Officer
(2024 - Present)
Leading marketing efforts to increase brand awareness for TalentScoutAI, an AI-powered recruitment platform. I develop marketing strategies, oversee branding campaigns, and work on expanding the company’s presence in the recruitment industry.
Chief Marketing Officer
(2024 - Present)
Led marketing efforts, increasing social media followers to 25K with 2K+ organic views per reel. Promoted courses and events, achieving sold out workshops. Developed a WordPress website, optimized SEO. Designed marketing collateral, including pitch decks and flyers.
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As an SEO Specialist, I optimize websites to improve search rankings and drive organic traffic. My expertise includes website audits, keyword research, on-page and off-page SEO, and backlink building. I focus on enhancing content, site structure, and technical SEO to boost visibility, engagement, and growth.
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I enhance customer experiences, bridge communication between customers and the development team, conduct training, optimize platforms, create marketing materials, and manage social media. I also collaborate on product improvements and develop customer engagement strategies.
I managed social media, revamped the website with SEO strategies, and analysed performance with Google Analytics. Additionally, I created eLearning courses and games using Articulate Rise 360, HTML, CSS, and Articulate Storyline.
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S.Thomas' College, Mount Lavinia.
Informatics Institute of Technology affiliated with the University of Westminster.
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American National College affiliated with the University of West London.
CEO, Creative eLearning