Social Media Management
Responsible for overseeing and managing Layup's presence across various social media platforms, including LinkedIn, Facebook, Instagram, and TikTok.
Website Development & SEO
Revamped the website and regularly performed keyword research and optimized website content for SEO, leading to a boost in organic search traffic.
Email Marketing
Contributed to impactful marketing collateral and created effective newsletters to keep customers informed and gained more sales.
Business Analysis
Engage in the development process and all related tasks to ensure that the requirements are accurately understood, analysed, communicated and developed.
Course Creation
Designed and developed eLearning courses and games for clients through Articulate Rise 360, HTML & CSS, Articulate Storyline and Genially.
Partnerships
Partnered with Scope Cinemas to create AI-generated content to promote movies along with educating people with lesser known facts from the movie.