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Driving organic growth and digital transformation through data-driven strategies and user-centric design.
Trusted by Global Brands
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I am an SEO Specialist at John Morris Group and LabFriend, leading SEO strategies across 9 global markets for over 64,000+ products, categories, and brands. I managed to increase daily impressions from 2K to 17K+, contributing to the highest recorded organic sales to date. My work focuses on technical SEO, AI search optimization, content strategy, and driving high-intent organic growth. I also manage John Morris Group’s social media presence across Instagram, TikTok, and LinkedIn for the Sri Lankan division.
Previously, I worked at Layup, a subsidiary of Creative Software, where I progressed from Intern to Senior Executive in Customer Success & Digital Marketing. During my time there, I managed enterprise accounts, led digital marketing initiatives, and grew Layup’s TikTok presence to 60K+ through organic content and trend-driven campaigns.
Alongside my corporate experience, I work with international brands and clients across Australia, the US, UK, Mexico, Sri Lanka, Oman, and other global markets. I currently lead marketing for Body Awakening Journey, growing the brand to 25K+ followers while helping drive sold-out workshops and international events through content marketing, SEO, website development, and paid campaigns.
I hold an MBA from American National College (University of West London) and a BSc in Business Information Systems from IIT (University of Westminster). During my academic years, I presented at an IEEE conference, served as Assistant Sports Director of the Student Union, and actively contributed to the Rotaract Club.
A former student of S. Thomas’ College, Mount Lavinia, I have also been actively involved in sports and extracurricular activities, including cricket, swimming, and go-karting. I was part of the co-champion team at the FIT SIXES Cricket Tournament 2022 and competed in the Red Bull Campus Cricket Tournament.
With 6+ years of work experience across various fields, I am the ideal hire for any full-fledged project. I bring a wealth of expertise and versatility, capable of taking on any challenge and delivering exceptional results to meet your needs.
Building high-growth channels with data-backed strategies to boost engagement and brand loyalty.
Dominating search rankings through technical audits and keyword strategies that drive organic ROI.
Executing high-conversion Facebook and Instagram campaigns targeted to maximize your lead generation.
Designing intuitive UI/UX prototypes focused on seamless user journeys and modern digital aesthetics.
Developing fast, responsive, and SEO-ready websites that turn casual visitors into loyal customers.
Crafting cohesive visual identities and marketing collateral that elevate your professional brand.
Producing high-impact video content designed to capture attention and go viral across all platforms.
Turning complex data into actionable insights to refine user behavior and improve search health.
Leveraging AI-powered tools to automate marketing workflows and scale content production rapidly.
Senior Executive - Customer Success & Marketing
(2017 - 2024)
Managed premium accounts including HNB and Cinnamon to ensure high retention. Scaled digital presence by growing TikTok to 60K+ likes and revamped the core website with SEO strategies that triggered a 40% surge in organic traffic.
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SEO Specialist
(2024 - Present)
Improved John Morris Group’s search visibility across Australia and New Zealand through various SEO methods. Boosted organic traffic and market positioning while managing social media to grow brand awareness and engagement.
Head of Marketing
(2023 - Present)
Engineered a growth strategy that scaled Instagram to 25K followers with high-reach organic reels. Built a custom WordPress site and designed high-end pitch decks, successfully driving full enrollment for workshops and global events.
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Throughout my career, I have collaborated with diverse businesses to elevate their digital presence and drive measurable results. By combining proven marketing strategies with modern design and technical expertise, I have successfully helped brands navigate competitive landscapes and achieve their growth objectives.
SEO Specialist for LabFriend (50K+ products) and John Morris Group (65K+ products), driving organic growth across multiple markets including Australia, NZ, and beyond. Optimised product, category, and brand pages, conducted technical audits, implemented on-page SEO, AEO/GEO strategies, and strengthened site architecture.
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I enhance customer experiences, bridge communication between customers and the development team, conduct training, optimize platforms, create marketing materials, and manage social media. I also collaborate on product improvements and develop customer engagement strategies.
I managed social media, revamped the website with SEO strategies, and analysed performance with Google Analytics. Additionally, I created eLearning courses and games using Articulate Rise 360, HTML, CSS, and Articulate Storyline.
My strategic approach is anchored in a global education, combining the analytical rigor of an MBA with the technical foundations of Information Systems to solve modern business challenges.
S.Thomas' College, Mount Lavinia.
I studied at S.Thomas' College and I was able to participate and represent the school through sports and clubs.
Informatics Institute of Technology affiliated with the University of Westminster.
I started IIT in 2016 and I was enrolled in the Business Information Systems degree. Here are some of the experiences I had,
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American National College affiliated with the University of West London.
Managing People, Accounting for Decision Makers, Business Ethics in Action, Business Intelligence, Global Marketing and Digital Business, New Venture Development, Strategy and Entrepreneurship, and the MBA Project.
Hear from the founders, creators, and business leaders who have experienced firsthand how my data-driven strategies and dedicated support have transformed their digital trajectory.
Mario Sanchez
Owner, Body Awakening Journey
Answers to common questions about my services, experience, process, and how I help brands grow online.
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